Guolian Minsheng Securities·2025-09-02 05:03Investment Rating - The investment rating for the company is "Buy" (maintained) [7] Core Views - The company reported a revenue of 28.15 billion yuan for the first half of 2025, a year-on-year decline of 10.0%, with a net profit attributable to shareholders of 2.60 billion yuan, down 20.8% year-on-year [5][13] - The revenue decline has narrowed quarter by quarter, with Q2 2025 revenue at 11.40 billion yuan, a decrease of 8.5% year-on-year [5][13] - The company has implemented various measures to enhance operations, including the introduction of nearly 200 new brands and deepening membership operations, resulting in improved user conversion and repurchase rates [14][15] Financial Performance - For H1 2025, the company's gross profit margin was 32.5%, down 1.4 percentage points year-on-year [14] - The company expects revenue growth for 2025-2027 to be 569.7 billion yuan, 626.2 billion yuan, and 689.0 billion yuan, with year-on-year growth rates of 0.9%, 9.9%, and 10.0% respectively [15][16] - The net profit attributable to shareholders is projected to be 4.24 billion yuan, 4.94 billion yuan, and 5.58 billion yuan for the same period, with growth rates of -0.7%, +16.7%, and +12.9% respectively [15][16] Market Position - The company's market share in Hainan has increased by nearly 1 percentage point year-on-year, despite the overall pressure on the duty-free sales market [13] - The company has shown resilience in its operations, with some subsidiaries reporting positive operating profit growth, while others are still in a loss-making phase [13][14]