洽洽食品（002557）：新品拓展积极，成本上涨导致利润承压

Investment Rating - The report maintains a "Buy" rating for Qiaqia Foods [4][6]. Core Views - Qiaqia Foods reported a decline in revenue and net profit for H1 2025, with revenue at 2.752 billion yuan, down 5.05% year-on-year, and net profit at 89 million yuan, down 73.68% year-on-year [1]. - The company is actively expanding its product line, launching several new products, and shifting its marketing strategy to a combination of online and offline channels, which is expected to drive future growth [2]. - Rising raw material costs and increased promotional expenses have pressured profit margins, with gross margins for H1 2025 at 20.31% [3]. Summary by Sections Financial Performance - H1 2025 revenue was 2.752 billion yuan, a decrease of 5.05% year-on-year, while net profit was 89 million yuan, down 73.68% year-on-year [1]. - In Q2 2025, revenue was 1.181 billion yuan, an increase of 9.69% year-on-year, but net profit fell to 11 million yuan, down 88.17% year-on-year [1]. Product and Market Strategy - The company faced revenue declines in its core product categories due to the timing of the Spring Festival, with sunflower seeds and nuts seeing revenue drops of 4.45% and 6.98% respectively [2]. - New product launches include konjac, whole nuts, fresh-cut fries, and ice cream, with a focus on both online and offline sales channels [2]. Cost and Profitability - H1 2025 gross margin was 20.31%, down 3.56 percentage points year-on-year, primarily due to rising raw material costs and competitive pricing pressures [3]. - Selling expense ratio increased to 12.09% in H1 2025, reflecting higher promotional spending to support new product launches [3]. Earnings Forecast and Valuation - The net profit forecast for 2025-2027 has been revised down to 430 million, 670 million, and 776 million yuan respectively, with corresponding EPS estimates of 0.85, 1.32, and 1.53 yuan [4]. - The current stock price corresponds to a PE ratio of 27x for 2025, 18x for 2026, and 15x for 2027 [4].