Shanxi Securities·2025-09-02 08:24Investment Rating - The report assigns a "Buy-A" rating to Haier Smart Home (600690.SH) for its promising future and low valuation [1][5]. Core Views - The company reported strong performance in its 2025 mid-year results, with total revenue of 156.49 billion yuan, a year-on-year increase of 10.22%, and a net profit attributable to shareholders of 12.03 billion yuan, up 15.59% year-on-year [2]. - Domestic sales showed resilience with an 8.8% year-on-year revenue growth, while international sales in emerging markets grew at a remarkable rate of 11.7% [2]. - The company is expected to continue enhancing its multi-brand strategy domestically and strengthen localization efforts in overseas markets to improve cost efficiency [2]. Financial Performance - For the first half of 2025, the revenue from the refrigeration segment was 42.85 billion yuan (up 4.2% YoY), kitchen appliances revenue was 20.67 billion yuan (up 2.0% YoY), laundry care revenue was 32.01 billion yuan (up 7.6% YoY), and air energy solutions revenue was 32.98 billion yuan (up 12.8% YoY) [3]. - The fastest growth was seen in the water segment, which achieved a revenue of 9.79 billion yuan, reflecting a 20.8% year-on-year increase [3]. - The company's gross margin for the first half of 2025 was 26.9%, a slight increase of 0.1 percentage points year-on-year, supported by cost control in the domestic market and a high-end brand strategy in overseas markets [4]. Future Projections - The report forecasts net profits for 2025, 2026, and 2027 to be 21.52 billion yuan, 23.78 billion yuan, and 26.43 billion yuan, respectively, with year-on-year growth rates of 14.8%, 10.5%, and 11.1% [5]. - Earnings per share (EPS) are projected to be 2.29 yuan, 2.53 yuan, and 2.82 yuan for the same years, with corresponding price-to-earnings (P/E) ratios of 11.3, 10.2, and 9.2 [5].