Mai Gao Zheng Quan·2025-09-02 08:59Investment Rating - The report maintains a "Buy" rating for Ctrip Group-S (09961.HK) with a target price of 606.90 HKD, reflecting a potential upside from the current closing price of 576.00 HKD [5][3][20]. Core Insights - Ctrip's Q2 2025 performance is strong, with net operating revenue reaching 14.8 billion RMB, a year-on-year increase of 16%, and net profit of 4.9 billion RMB, up 26% year-on-year. The growth is driven by robust travel demand, particularly during holiday periods [1][9]. - The international business segment shows significant growth, with total bookings on the international OTA platform increasing by over 60% year-on-year, driven by the Asia-Pacific region and mobile bookings, which now account for 70% of total bookings [1][17]. - The report highlights the increasing participation and purchasing power of the silver-haired demographic through the "Old Friends Club," which saw user numbers and GMV grow over 100% since the end of 2024 [2][19]. Summary by Sections International Business Growth - Ctrip's international OTA platform has shown strong growth, with inbound travel bookings more than doubling year-on-year, primarily driven by demand from South Korea and Southeast Asia [1][17]. - Domestic travelers' enthusiasm for outbound travel continues to recover, with bookings for hotels and flights exceeding 120% of the same period in 2019 [1][17]. Financial Forecast and Investment Recommendations - The report projects revenues of 61.82 billion RMB for 2025, with a year-on-year growth rate of 16.0%, and net profit of 17.71 billion RMB, reflecting a growth rate of 3.7% [3][20]. - Ctrip's domestic business remains strong, while international operations are expected to contribute additional growth, making it a valuable long-term investment [3][20]. - The expected PE ratios for 2025-2027 are 21.4X, 18.6X, and 15.9X, respectively, indicating a favorable valuation outlook [3][20].