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理想汽车-W(02015):8月销量承压,期待i6上市
Guosen International·2025-09-02 11:03

Investment Rating - The report maintains a "Buy" rating for the company, with a target price adjusted from 140 HKD to 125 HKD, corresponding to a projected P/E ratio of 22.9 times for 2026 [1][3][6]. Core Insights - The company's August sales were 29,000 units, representing a year-on-year decline of 39.7% and a month-on-month decrease of 7.2%. Cumulatively, sales for the first eight months reached 263,000 units, down 8.6% year-on-year. The management expects third-quarter deliveries to be between 90,000 and 95,000 units, with September sales projected at 31,000 to 36,000 units, driven by the new i8 model [2][3]. - The second-quarter performance met expectations, with revenue of 30.2 billion RMB, a year-on-year decrease of 5% but a quarter-on-quarter increase of 17%. The gross margin was 20.1%, with automotive sales gross margin at 19.4%, showing a year-on-year increase of 0.7 percentage points [2][3]. - The company is set to launch the i6 model, with several strategic adjustments aimed at boosting sales, including optimizing product SKUs, adjusting channel strategies, and increasing investment in AI technology, with an expected expenditure of over 6 billion RMB in 2025 [3][4]. Summary by Sections Sales Performance - August sales were 29,000 units, down 39.7% year-on-year and 7.2% month-on-month. Cumulative sales for the first eight months were 263,000 units, down 8.6% year-on-year. The management anticipates third-quarter deliveries of 90,000 to 95,000 units, with September sales expected to be between 31,000 and 36,000 units, primarily driven by the i8 model [2][3]. Financial Performance - The second-quarter revenue was 30.2 billion RMB, a 5% decline year-on-year but a 17% increase quarter-on-quarter. The gross margin was 20.1%, with automotive sales gross margin at 19.4%, reflecting a year-on-year increase of 0.7 percentage points [2][3]. Strategic Initiatives - The company plans to launch the i6 model and has made several strategic adjustments to enhance sales, including optimizing product SKUs, adjusting channel strategies, and increasing AI investment, with a projected expenditure of over 6 billion RMB in 2025 [3][4].