Haitong Securities International·2025-09-02 14:53Investment Rating - The report does not explicitly state an investment rating for the industry or specific companies within it [1]. Core Insights - August saw a cluster of new blockbuster model launches, supporting structural growth in the NEV segment. BYD sold 374k units in August, with a cumulative total of 2.864 million units from January to August, reflecting a 24% year-on-year increase [10]. - Regulatory authorities tightened control over aggressive price cuts and unfair competition, keeping August promotions relatively stable, with NEV discount intensity edging up 0.5 percentage points month-on-month to 10.7% [9]. - The overall market growth momentum further moderated due to refined execution of subsidy policies by sub-segment and timeframe [9]. Summary by Sections Sales Performance - BYD's August sales were 374k units, with a year-on-year growth of 0% and a month-on-month increase of 9%. Cumulative sales from January to August reached 2.864 million units, up 24% year-on-year [10]. - Geely sold 250k units in August, marking a 38% year-on-year increase and a 5% month-on-month increase, with cumulative sales of 1.897 million units from January to August, a 47% year-on-year growth [10]. - Leapmotor achieved record sales of 57k units in August, representing an 88% year-on-year increase and a 14% month-on-month increase, with cumulative deliveries of 329k units from January to August, up 202% year-on-year [11]. Brand Performance - NIO delivered 31k units in August, reflecting a 55% year-on-year increase and a 49% month-on-month increase. However, cumulative deliveries from January to August were only 166k units, less than 40% of the full-year target of 440k units [15]. - XPeng delivered 38k units in August, achieving a 169% year-on-year increase and a 3% month-on-month increase, with cumulative deliveries of 272k units from January to August, reaching 78% of its full-year target of 350k units [14]. - Li Auto delivered 29k units in August, down 41% year-on-year and 7% month-on-month, with cumulative deliveries of 263k units from January to August, a 9% year-on-year decline [13]. Market Trends - The NEV segment is experiencing structural growth driven by new model launches, with significant increases in sales penetration for various brands [10][11]. - The competition among OEMs is expected to shift towards "value competitiveness" due to stricter regulations limiting explicit price cuts [16]. - The report anticipates that new model launches will continue to drive structural growth in the second half of the year, despite increasing market volatility [16].