Great Wall Securities·2025-09-03 09:31Investment Rating - The report maintains a "Buy" rating for Baidu Group, indicating an expected stock price increase of over 15% relative to the industry index in the next six months [4][18]. Core Insights - Baidu's core advertising business is under pressure, while its Robotaxi service, "Luo Bo Kua Pao," is leading the industry [1]. - The company is actively exploring the commercialization of AI search, which is expected to enhance monetization efficiency in the long term, despite short-term revenue and profit margin pressures [2][8]. - Baidu's intelligent cloud revenue continues to grow significantly, with non-online marketing revenue reaching 10 billion yuan, driven by the growth of its cloud business [3]. Financial Performance Summary - For 2023, Baidu's projected revenue is 134.6 billion yuan, with a year-over-year growth rate of 8.83%. However, revenue is expected to decline to 123.4 billion yuan in 2025, reflecting a decrease of 7.32% [10][11]. - The net profit attributable to shareholders is projected to be 20.3 billion yuan in 2023, with a significant year-over-year growth of 168.75%. However, it is expected to decline to 19.1 billion yuan in 2026, a decrease of 22.11% [10][11]. - The report highlights a significant increase in the number of orders for the Robotaxi service, which reached 2.2 million in Q2 2025, a year-over-year growth of 148% [3][8]. Revenue and Profitability Metrics - The report outlines that Baidu's core online marketing business revenue was 16.2 billion yuan in Q2 2025, down 15% year-over-year [2]. - The company's non-GAAP net profit for Q2 2025 was 4.8 billion yuan, a decrease of 35% year-over-year [1][2]. - The projected earnings per share (EPS) for 2025 is 8.92 yuan, with a price-to-earnings (P/E) ratio of 8.98 times [10][11].