GUOTAI HAITONG SECURITIES·2025-09-03 12:24Investment Rating - The report rates the industry as "Increase Holdings" [3] Core Insights - The Q2 performance of leading brands remains stable, with short-term tariff disruptions expected to have diminishing effects. The better-than-expected performance is mainly concentrated in small appliances and cleaning appliances [1][2] - The overall revenue and profit growth for the home appliance sector in Q2 2025 is +5.6% and +3.1% year-on-year, respectively, showing a slight deceleration compared to Q1 [5][6] - The report highlights that the domestic subsidy effect continues but with diminishing marginal returns, while external tariff disruptions are anticipated to ease in the future [5][6] Summary by Sections 1. Performance Overview - The home appliance sector maintained growth in Q2, but the growth rate slowed compared to Q1. The revenue and profit growth for the white goods sector in Q2 2025 was +5.8% and +6.0% year-on-year, respectively [5][7] - Online sales for various categories showed significant growth, with cleaning appliances seeing a +35% increase in Q2 [5][6] 2. Company Performance - Among the 40 companies covered, 6 reported revenue exceeding expectations, while 4 had profits that surpassed forecasts. Conversely, 13 companies had revenue below expectations, and 19 had profits that fell short [20][21] - Leading companies in the white goods sector performed in line with expectations, while traditional kitchen appliance leaders faced slight pressure but overall met expectations [20][21] 3. Investment Recommendations - The report suggests focusing on four main lines: 1. Core drivers for overseas expansion and smart home key targets, recommending leading robot vacuum brands like Roborock and Ecovacs [22] 2. Companies with stable performance and upward elasticity, recommending Ninebot, Anfu Technology, and others [22] 3. Leading companies with stable operations and high dividends, recommending TCL Electronics, Hisense, Midea Group, and Haier [22] 4. Appliance companies expanding into new areas, recommending Rongtai Health and Wanlong Magnetic Plastic [22]