Guoxin Securities·2025-09-03 15:22Investment Rating - The investment rating for Great Wall Motors is "Outperform the Market" [6][4][17] Core Views - The report highlights a 19% year-on-year increase in net profit for the second quarter, driven by improved sales and a favorable product mix [1][8] - The company is expected to benefit from a new product cycle and ongoing advancements in its new energy strategy, which are anticipated to drive sales growth [3][4][17] Financial Performance Summary - For the first half of 2025, Great Wall Motors reported revenue of 92.34 billion yuan, a year-on-year increase of 1.0%, with a net profit of 6.34 billion yuan, down 10.2% year-on-year [1][8] - In Q2 2025, revenue reached 52.32 billion yuan, up 7.7% year-on-year and 30.7% quarter-on-quarter, with a net profit of 4.59 billion yuan, reflecting a 19.5% year-on-year increase and a 161.9% quarter-on-quarter increase [1][8] - The company sold 312,000 vehicles in Q2, marking a 10.1% year-on-year increase and a 21.9% quarter-on-quarter increase [1][8] Cost Structure and Profitability - In Q2 2025, the sales, management, and R&D expense ratios were 5.2%, 1.8%, and 4.5%, respectively, with the sales expense ratio increasing due to higher marketing costs for new products [2][15] - The average revenue per vehicle was 157,000 yuan, a decrease of 1,400 yuan year-on-year, while the net profit per vehicle was 8,800 yuan, down 500 yuan year-on-year [2][15] Product and Market Strategy - Great Wall Motors is advancing its new energy strategy with significant investments in hybrid, pure electric, and hydrogen technologies, alongside the launch of new models [3][4] - The company is expanding its overseas market presence, introducing new models in regions such as Latin America, ASEAN, and the Middle East [3][4] Earnings Forecast - The forecasted net profits for Great Wall Motors from 2025 to 2027 are 13.84 billion yuan, 16.20 billion yuan, and 18.81 billion yuan, respectively, with EPS projected at 1.62 yuan, 1.89 yuan, and 2.20 yuan [4][19]