Changjiang Securities·2025-09-04 08:43Investment Rating - The investment rating for Meituan-W (3690.HK) is "Buy" and is maintained [9]. Core Views - In FY2025Q2, the company achieved revenue of 91.84 billion yuan, which was below Bloomberg's consensus estimate of 93.69 billion yuan, representing a year-on-year increase of 11.7%. The adjusted net profit totaled 1.49 billion yuan, significantly lower than the expected 9.85 billion yuan, marking a year-on-year decline of 89.0%. The report suggests that the company is sacrificing short-term revenue performance for long-term strategic choices, reflecting its determination to gain market share. Although short-term profitability may fluctuate due to increased investments, the reliance on subsidies for competition is not sustainable, and such performance disturbances do not alter the long-term growth trend. The current intensified competition is accelerating the overall penetration of instant retail, opening up upward space for the company. Attention should be paid to the marginal turning point of subsidy investments, which could lead to a return of company value [2][6][9]. Summary by Sections Overall Performance - The core local business revenue was 65.3 billion yuan, below the consensus estimate of 67.5 billion yuan, with an operating profit of 3.7 billion yuan, also below the expected 12 billion yuan, reflecting a year-on-year decline of 75.6%. New business revenue was 26.5 billion yuan, slightly above the expected 26 billion yuan, but the operating loss expanded by 43.1% to 1.9 billion yuan, compared to the expected 2.4 billion yuan. The significant decline in performance was mainly due to the impact of subsidies starting in Q2, which affected the profitability of the food delivery business [9]. Core Local Business - Short-term subsidies are disrupting profitability, and losses are expected to widen in Q3. With the current subsidy pace, following Alibaba's entry into the food delivery market in May, subsidies have increased. It is anticipated that Meituan's food delivery losses will primarily occur in June, with further expansion of subsidies in July and August. The average loss per order is expected to exceed that of June, and the future subsidy trend will depend on Alibaba's investments. The company has indicated that significant losses will occur in Q3 for food delivery and core local business, but the gap in advantages over competitors will further widen. The flash purchase business has expanded to over 50,000 locations nationwide, with a year-on-year growth rate exceeding 50% in lower-tier markets, which is expected to create new growth for the company [9]. New Business - The company is accelerating the expansion of its Xiaoxiang supermarket and steadily advancing its overseas business. By the end of the reporting period, approximately 1,000 front warehouses for Xiaoxiang supermarkets had been established in nearly 20 cities. With adjustments to Meituan's preferred offerings, more resources will be allocated to Xiaoxiang's expansion, which is expected to cover all first- and second-tier cities in the country, aiming for a long-term profit margin target of 3%. In terms of overseas business, Keeta has expanded to 20 cities in Saudi Arabia, achieving a market share of first in Hong Kong and second in Saudi Arabia, with an expected GMV of 100 billion yuan by 2033 [9]. Investment Recommendations and Profit Forecasts - Looking ahead, the report emphasizes that the company is making a long-term strategic choice by sacrificing short-term revenue performance to gain market share. Due to increased subsidies and operational expenses, profitability may experience unexpected fluctuations in the short term. However, the reliance on subsidies for competition is not sustainable, and such performance disturbances do not alter the long-term growth trend. Under a neutral assumption, it is expected that Meituan's average loss per order in Q3 will be 1.44 yuan, corresponding to an adjusted net loss of 5.351 billion yuan. If subsequent subsidy reductions are better than expected, the average profit per order for food delivery could recover to 0.37 yuan in 2026, leading to an adjusted net profit of 38.6 billion yuan for the year. The projected overall revenue for Meituan from 2025 to 2027 is 373.966 billion, 418.687 billion, and 465.337 billion yuan, with adjusted net profits of 12.11 billion, 38.646 billion, and 57.476 billion yuan, respectively. The corresponding PE ratios for 2026 and 2027 at the current stock price are 15x and 10x, maintaining a "Buy" rating [9].