HUAXI Securities·2025-09-04 11:05Investment Rating - The investment rating for the company is "Accumulate" [1] Core Views - The company reported a significant improvement in operating cash flow, with a net cash flow from operating activities of 2.02 billion, an increase of over 1 billion compared to the same period last year [2] - The company is actively adjusting its strategy and product offerings to attract high-quality brands, resulting in a quarter-on-quarter revenue increase in Q2 2025 [3][4] - The company is focusing on high-end appliances and home decoration, with plans to establish a comprehensive design service network [6][7] Revenue Summary - In H1 2025, the company achieved revenue of 3.337 billion, a year-on-year decline of 21.01%, while Q2 revenue was 1.722 billion, down 18.53% year-on-year but up 6.57% quarter-on-quarter [2] - The company operates 76 self-operated malls with an average occupancy rate of 84.2% and 235 managed malls with an average occupancy rate of 81.3% [3] - The company has implemented a "trade-in" policy, resulting in 743,000 orders and sales of 7.31 billion, with central subsidies amounting to 1.17 billion, accounting for approximately 16% of sales [3] Profitability Summary - In Q2 2025, the gross margin was 63.79%, an increase of 2.96 percentage points year-on-year, while the net margin was -84.13%, a decline of 38.22 percentage points year-on-year [5] - The increase in gross margin is attributed to reduced costs in the construction and decoration services, while the decline in net margin is due to a drop in revenue and fixed costs [5] Future Outlook - The company plans to leverage its partnership with Jianfa Group to expand its market presence and integrate resources from real estate companies [4] - The company aims to establish 40 high-end appliance ecological benchmarks across the country and has already set up 50 automotive business locations covering 44 cities [6][7] - Revenue forecasts for 2025-2027 are adjusted to 7.053 billion, 8.044 billion, and 8.584 billion respectively, with expected EPS of -0.11, 0.04, and 0.10 [8]