消费者服务行业双周报（2025/8/22-2025/9/4）：暑运全社会跨区域人员流动量同比增长7%-20250905

Investment Rating - The report assigns an "Overweight" investment rating to the consumer services industry, indicating an expectation that the industry index will outperform the market index by more than 10% over the next six months [34]. Core Views - The consumer services sector has shown a continued upward trend, particularly in the hotel and restaurant segments, likely driven by a recovery in overall market risk appetite. Recent performance reports indicate stabilization in operational metrics for domestic leisure tourism hotels, reflecting an improvement in the economic environment and consumer spending willingness since September 2024. The increase in long-distance travel during the summer season has positively impacted the valuation of the tourism sector [34]. - The total cross-regional passenger flow during the summer transportation period reached 11.697 billion trips, a year-on-year increase of 7%. Among these, road trips accounted for 8.7 billion trips, representing 70% of the total [22][34]. - The report highlights that the overall consumer services industry valuation is expected to continue recovering, supported by enhanced market risk appetite and strengthened policy expectations. Future consumer promotion policies may further boost the sector's outlook [34]. Summary by Sections Market Review - From August 22 to September 4, 2025, the CITIC consumer services industry index rose by 0.89%, underperforming the CSI 300 index by approximately 0.91 percentage points. The increase was primarily driven by strong summer travel data and a recovery in market risk appetite [10][34]. - The tourism and hotel restaurant sectors continued to rise, while the education sector experienced a pullback. The performance of the consumer services sector was mixed, with 34 listed companies achieving positive returns, while 19 companies reported negative returns [11][15][34]. - The overall PE (TTM) for the CITIC consumer services industry was approximately 35.97 times, significantly higher than the previous quarter but still below the average valuation of 46.76 times since 2016 [17][34]. Industry News - Key industry news includes the release of the "2025 Summer Travel Market Report" by Ctrip, indicating that nearly half of domestic travelers opted for long-distance trips during the extended summer period, with a more rational consumption structure emerging [23][34]. - The report also notes that inbound travel orders are experiencing rapid growth, and outbound travel is also showing strong increases, with popular destinations primarily within a three-hour flight radius [23][34]. Company Announcements - The report includes significant announcements from various companies, such as Ctrip's second-quarter net profit of 4.8 billion yuan, reflecting a 16% year-on-year increase in net operating income [24][34]. - Other companies like Zhonggong Education and Shoulu Hotel reported varying financial performances, with some experiencing declines in net profits while others showed growth in revenue [27][28][30][32][33]. Weekly Perspective - The report emphasizes the potential for continued recovery in the consumer services industry, with specific companies recommended for attention, including Jinjiang Hotels, Changbai Mountain, and Emei Mountain A, among others [34][35][37].