非银金融行业点评报告：公募基金降费第三阶段终落实，预计每年让利300亿，三轮降费合计每年让利500亿

Investment Rating - The industry investment rating is maintained as "Overweight" [1] Core Insights - The third phase of public fund fee reduction has been implemented, expected to result in annual savings of 30 billion, with a total of 50 billion saved across three phases [1] - The report outlines the regulatory changes by the China Securities Regulatory Commission (CSRC) regarding the management of sales fees for public funds, which includes lowering subscription and service fees [4] - The fee reduction is expected to significantly impact the banking channels, while third-party and brokerage firms have already been offering lower rates [4] - The overall fee reduction from the third phase is estimated at 30 billion, representing a 34% decrease based on average data from the past three years [4] - The report emphasizes the optimization of the public fund sales ecosystem to encourage long-term holding by investors [4] - The CSRC has approved the operation of a direct sales service platform for institutional investors, which is expected to enhance efficiency and reduce operational costs [4] - The cumulative fee reduction across all three phases is projected to be 50 billion, with the first two phases contributing 14 billion and 6.8 billion respectively [4] Summary by Sections Regulatory Changes - The CSRC has revised the regulations governing public fund sales fees, including reductions in subscription and service fees for various fund types [4] - The maximum rates for subscription and service fees have been lowered significantly, with the aim of promoting investor retention [4] Impact on Industry - The overall impact on brokerage firms is expected to be limited, as the majority of front-end fees are already discounted [4] - The report notes that the reduction in sales service fees will have a minor effect on brokerage revenues, as these fees constitute a small percentage of overall income [4]