25W36周观点：NAS专题：爆发前夜的潜力刚需品-20250907

Investment Rating - The report maintains an "Outperform" rating for the industry [7] Core Viewpoints - The NAS market is on the verge of a significant expansion, transitioning from a niche product for professional users to a mass-market product, with global sales expected to grow from 2.44 billion in 2023 to 28.93 billion by 2030, reflecting a compound annual growth rate (CAGR) of 41.99% from 2024 to 2030 [3][19] - The domestic market for NAS devices is projected to grow from 712 million in 2023 to 9.619 billion by 2030, increasing its global market share from 29.19% to 33.25% [19] - The growth in the NAS market is driven by a combination of explosive data growth, increased storage anxiety, and heightened awareness of data security [32] Summary by Sections NAS Market Overview - NAS (Network Attached Storage) is evolving from a specialized product to a consumer electronics staple, with a significant increase in demand driven by the explosion of data and the need for secure storage solutions [3][19] - The global NAS market is expected to reach approximately 36.3 billion by 2023, with a CAGR of 19.6% from 2021 to 2028 [19] Consumer Insights - The primary users of NAS products include individual consumers, small and medium enterprises, and tech enthusiasts, each with distinct needs for data management and security [17][18] Competitive Landscape - The NAS market is becoming increasingly competitive, with traditional manufacturers facing challenges from new entrants like Ugreen and Jikong, which offer user-friendly and cost-effective products [30][34] - Major players in the global NAS market include Synology, QNAP, Buffalo Technology, and others, with the top five companies holding a combined market share of 63.62% in 2023 [30] Investment Recommendations - The report suggests focusing on several sectors benefiting from policy support and market trends, including major home appliance manufacturers and companies in the pet care sector [5][36] - Specific companies recommended for investment include Midea Group, Haier Smart Home, and TCL Electronics, among others [5][36]