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互联网传媒周报:重视游戏行情持续性,AI应用市场过度悲观-20250907
Shenwan Hongyuan Securities·2025-09-07 12:44

Investment Rating - The report maintains a "Positive" outlook on the gaming sector, indicating a favorable investment environment for the industry [2]. Core Insights - The gaming industry is expected to maintain high prosperity in the second half of the year, with several companies exceeding expectations in their mid-year reports. The valuation for many companies is projected to shift to a PE of approximately 15x for the next year [2]. - The report emphasizes the need to view the sustainability of the gaming market from a long-term perspective, considering factors such as the demand from younger consumers, the impact of AI on new gameplay, and the competitive landscape focusing on product differentiation rather than price competition [2]. - AI applications are anticipated to drive significant growth in cloud computing revenues, with notable increases in revenue reported by major players like Alibaba Cloud and Kingsoft Cloud [2]. - The film industry is showing signs of recovery with the upcoming National Day film season, and there is a focus on policy changes that could benefit long-form video content and series [2]. Summary by Sections Gaming Sector - Mid-year reports from several companies have exceeded expectations, and the second half is expected to remain prosperous. The focus is on long-term sustainability driven by younger consumers and AI innovations [2]. - Key recommended companies include Giant Network, ST Huatuo, and Xindong Company, among others, with a focus on their unique offerings and market strategies [2]. AI Applications - The report argues that the market is overly pessimistic about the impact of large models on software, highlighting that AI's value comes from specialized data and long-term know-how [2]. - Companies like Meitu are positioned well in niche markets, leveraging strong operational capabilities to adapt to changing consumer aesthetics [2]. Cloud Computing - Alibaba Cloud reported a revenue of 33.4 billion yuan in Q2 2025, with a year-on-year growth of 26%, marking a historical high. AI-related products have shown triple-digit growth for eight consecutive quarters [2]. Film and Television - The report notes a policy bottom for long-form video content, with upcoming films expected to drive box office growth. The first eight months of 2025 saw a box office of 39.3 billion yuan, a year-on-year increase of 18% [2]. - Companies to watch include Mango Super Media, Yuewen Group, and Wanda Film, with a focus on their upcoming projects and market positioning [2].