Changjiang Securities·2025-09-07 14:43Investment Rating - The investment rating for the real estate industry is "Positive" and maintained [10]. Core Insights - The policy goal of stabilizing the market has somewhat boosted market expectations, but since April, downward pressure has increased again, leading to a higher probability of policy easing in the future. The rapid decline in industry volume and price may have passed, with structural highlights in core areas and quality properties. The current stock positions are not far from last year's bottom, providing room for a rebound in overall market valuation. Focus on leading real estate companies with low inventory, good locations, and strong product capabilities, as well as leading brokerage firms, commercial real estate, and state-owned property management companies with stable cash flows [4][8]. Market Performance - The Yangtze River Real Estate Index decreased by 0.68% this week, with an excess return of +0.13% relative to the CSI 300, ranking 16th out of 32 industries. Year-to-date, the index has increased by 5.29%, with an excess return of -8.07% compared to the CSI 300, ranking 26th out of 32 [5][15]. Policy Updates - Shenzhen has further optimized housing purchase policies, adjusted policies for enterprises and institutions, and improved credit policies. Key changes include maintaining original purchase restrictions in core areas while allowing more flexibility in non-core areas. The mortgage interest rate will no longer differentiate between first and second homes [6][17]. Sales Trends - Recent data shows a marginal improvement in new and second-hand home registrations. The transaction area for new homes in 37 cities decreased by 14.9% year-on-year, while second-hand homes increased by 6.1% year-on-year. Year-to-date, new home transaction area is down by 6.2%, while second-hand homes are up by 14.4% [7][18].