Wondershare(SZ:300624) GOLDEN SUN SECURITIES·2025-09-09 01:42Investment Rating - The report maintains a "Buy" rating for the company [3][5]. Core Views - The company achieved a revenue of 760 million yuan in H1 2025, a year-on-year increase of 7.77%, while the net profit attributable to shareholders was -53 million yuan, a decline of 315.63%, aligning with market expectations [1]. - Video creativity remains the largest growth driver, with revenue from video creative products reaching 512 million yuan, up 11.15% year-on-year, accounting for 67.43% of total revenue [1]. - The company is expanding its product offerings in mobile and AI, with significant investments in product innovation and marketing to enhance brand strength [2]. Financial Performance - For H1 2025, the company reported a revenue of 760 million yuan, with a net profit of -53 million yuan [1]. - The revenue breakdown shows that practical tools generated 145 million yuan (up 20.83%), while document creativity and drawing creativity saw declines of 5.2% and 29.44%, respectively [1]. - The company expects revenues of 1.644 billion yuan, 1.918 billion yuan, and 2.294 billion yuan for 2025, 2026, and 2027, respectively, with net profits projected at 10 million yuan, 85 million yuan, and 152 million yuan for the same years [4]. Product Development and Strategy - The company is implementing a "dual-mode drive" strategy, focusing on both self-developed and third-party AI models to enhance product capabilities [2]. - The mobile product revenue doubled year-on-year, exceeding 20% of total revenue, with AI-native application revenue surpassing 60 million yuan, reflecting a significant increase in paid user numbers [2]. - Continuous product iterations and upgrades are evident, with the video creative product Filmora releasing 52 iterations in H1 2025, introducing over 20 innovative features [2].