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服务经济之科技引领变革系列(一):酒店机器人:文旅行业机器人应用
Orient Securities·2025-09-09 11:15

Investment Rating - The report maintains a "Positive" outlook for the restaurant and tourism industry [6]. Core Insights - The hotel robotics market is rapidly growing, with the global hotel service robot market expected to reach approximately $1.42 billion in 2024 and $7.04 billion by 2033, reflecting a CAGR of 17.8% from 2025 to 2033. The Chinese market has grown from 500 million RMB in 2019 to 1.1 billion RMB in 2023, with a projected CAGR of 20.8% [9]. - The report highlights the increasing penetration of robots in hotels, with 29% of Shoulv Hotels utilizing robots, indicating significant room for growth in profitability for franchise stores [4][9]. - The introduction of robots in hotel operations is transforming service delivery, enhancing efficiency, and improving customer satisfaction [9]. Summary by Sections Investment Recommendations and Targets - Huazhu Group (01179, Not Rated): Leading in digital transformation and one of the first hotel groups to deploy robots on a large scale [4]. - Shoulv Hotels (600258, Buy): Robots cover 29% of operations, with potential for increased penetration to enhance franchise profitability [4]. - Atour (ATAT.O, Not Rated): Focuses on integrating intelligent technology in operations and management [4]. Market Dynamics - The hotel robotics market is characterized by a concentration of major players, with the top five accounting for 27.6% of the market share in 2023. Cloudwise Technology leads with 12.2% [9]. - The report notes that the average price of Cloudwise's "Gege" series robots has decreased from 26,800 RMB in 2022 to 20,900 RMB in 2024, indicating a trend of declining hardware costs [9]. Application and Impact - Robots are increasingly being integrated into hotel services, with examples including delivery robots that operate autonomously and cleaning robots that enhance operational efficiency [9]. - The introduction of robots has led to improved service stability during peak times and enhanced guest experiences, as evidenced by a 0.1-0.2 point increase in average ratings on OTA platforms [9].