教育人服行业专题暨2025年中报总结：掘金中报背后的就业、升学新趋势优于大市

Investment Rating - The report maintains an "Outperform" rating for the education and human services industry [5][10]. Core Insights - The education and human services sector shows sustained growth and improved profitability, with a 11.0% increase in revenue and a 28.0% increase in performance for the first half of 2025 [16][21]. - The K12 education segment continues to be the most vibrant, with a revenue growth rate of 17%, while the human resources service sector has seen a significant performance increase of 63% [16][21]. - The report highlights the importance of AI in enhancing operational efficiency and profitability across various sub-sectors [5][16]. Summary by Sections Overall Industry Situation - The education and human services sector maintains a high level of activity, with a revenue growth of 11.0% and a performance increase of 28.0% in the first half of 2025, indicating a positive trend in profitability [16][21]. Sub-industry Overview - K12 education shows the highest growth, followed by basic education, human resources services, vocational training, private higher education, and public examination sectors, with K12 education continuing its recovery trend [21][22]. Stock Price Review - The human resources sector has outperformed the market by 9.7 percentage points, while the education sector has underperformed by 2.6 percentage points, indicating a divergence in stock performance within the industry [27][28]. Employment and Advancement Trends - The demand for skilled talent is increasing, with a notable rise in job offers for associate degree graduates, while the competition for higher degree holders remains intense in high-demand sectors like AI [3][36]. Education Service Adjustments - High school enrollment remains robust, with K12 education and private high school admissions showing strong growth, while vocational education faces challenges [4][52]. Investment Recommendations - The report recommends focusing on sectors with strong demand, particularly K12 education and human resources services, highlighting companies like BOSS Zhipin and China Oriental Education as key players [5][77].