Western Securities·2025-09-11 12:39Investment Rating - The report gives a "Buy" rating for China Resources Beer [5][12] Core Views - China Resources Beer is executing its high-end strategy effectively, driving up tonnage price and gross margin. The company has established a matrix of "Chinese brands + international brands" to solidify its market position and enhance product pricing [1][12] - The company is optimizing its production capacity by shutting down excess facilities, reducing the number of factories from 98 in 2017 to 60 by 2025, while maintaining a capacity of 19.2 million kiloliters [1][12] - The implementation of "Three Precision Management" has improved operational efficiency, with gross margin rising to 48.9% and net profit margin to 24.0% in the first half of 2025 [1][12] Summary by Sections Company Overview - China Resources Beer is a leading player in the Chinese beer industry, focusing solely on beer after divesting non-beer businesses in 2015. The company has a significant market presence with a strong brand portfolio [17][19] Industry Analysis - The Chinese beer market is experiencing stagnation in sales volume, with a projected CAGR of -0.4% from 2010 to 2025. However, the retail price of beer is expected to continue rising, indicating potential for price increases [36][38][43] - The market is concentrated, with the top three players (China Resources, Tsingtao, and Budweiser) accounting for 60.1% of the market share as of 2023, suggesting limited room for further consolidation [45][47] Investment Logic - The long-term strategy focuses on high-end product development, leveraging both domestic and international brands to enhance product pricing and market share. The company aims to continue optimizing its product structure to drive tonnage price and profit margin improvements [63][68] - The forecast for revenue from 2025 to 2027 is projected at 38.87 billion, 40.65 billion, and 42.20 billion yuan, with net profit expected to reach 5.89 billion, 6.29 billion, and 6.79 billion yuan respectively [12][3]