Keeson(SH:603610) Tianfeng Securities·2025-09-12 10:14Investment Rating - The investment rating for the company is "Accumulate" with a target price not specified [6]. Core Views - The company reported a revenue of 700 million in Q2 2025, a decrease of 4% year-on-year, while the net profit attributable to the parent company was 60 million, an increase of 52% year-on-year. For the first half of 2025, the revenue was 1.5 billion, flat year-on-year, and the net profit attributable to the parent company was 100 million, an increase of 24% year-on-year [1]. - The company is actively expanding its overseas factories to adapt to the challenges posed by aggressive tariff policies in the U.S. and is also accelerating its domestic market expansion to seek new revenue and profit growth points [1]. - The launch of the world's first AI sleep smart device "AI Xiao Shu" marks a significant upgrade in smart beds from passive monitoring to active health management, providing personalized solutions for sleep disorders [2]. - The company opened its second overseas store in Seoul, South Korea, enhancing its global strategy and allowing local consumers to experience a comprehensive sleep solution [3]. - The construction of the headquarters project for producing 4 million smart electric beds is progressing well, with the second phase expected to be operational by the end of 2025 [4]. - The company has adjusted its profit forecast for 2025-2027, expecting revenues of 3.1 billion, 3.4 billion, and 3.9 billion respectively, with net profits of 200 million, 220 million, and 260 million respectively [5]. Financial Data Summary - The total A-share capital is approximately 352.99 million shares, with a total market value of approximately 5.93 billion [7]. - The earnings per share (EPS) for 2025 is projected to be 0.6 yuan, with a price-to-earnings ratio (P/E) of 30 times [5][11]. - The company has a debt-to-asset ratio of 32.52% and a net asset value per share of 8.84 yuan [7].