HAERS(SZ:002615) Tianfeng Securities·2025-09-12 10:14Investment Rating - The investment rating for the company is "Buy" with a target price expected to yield over 20% relative return within six months [5][17]. Core Insights - The company reported a revenue of 870 million yuan in Q2 2025, a year-on-year increase of 6%, and a net profit attributable to shareholders of 50 million yuan, down 49% year-on-year. For H1 2025, the revenue was 1.57 billion yuan, up 13% year-on-year, while the net profit was 90 million yuan, down 29% year-on-year [1]. - The growth in revenue is primarily driven by overseas business, with overseas revenue accounting for 87% of total revenue, growing at 14% year-on-year, compared to a 5% increase in domestic revenue [1]. - The overall gross margin slightly decreased to 28.7%, down 1 percentage point year-on-year, with domestic and overseas gross margins at 30.2% and 28.5%, respectively [1]. - The company is focusing on expanding its OEM business and enhancing its own brand presence, establishing strategic partnerships with global brands and improving customer engagement [2]. - The company has adjusted its revenue and profit forecasts for 2025-2027, expecting revenues of 3.8 billion, 4.4 billion, and 5.1 billion yuan, and net profits of 270 million, 330 million, and 410 million yuan, respectively [3]. Financial Summary - For 2023, the company is projected to have a revenue of 2.41 billion yuan, with a growth rate of -0.86%. The net profit attributable to shareholders is expected to be 249.78 million yuan, reflecting a growth rate of 21.31% [4]. - The company's earnings per share (EPS) is projected to be 0.54 yuan for 2023, with a price-to-earnings (P/E) ratio of 15.23 [4]. - The total assets are estimated to be 2.79 billion yuan in 2023, with a debt-to-asset ratio of 53.25% [6][12].