Jason Furniture (Hangzhou) (SH:603816) Tou Bao Yan Jiu Yuan·2025-09-12 12:37Investment Rating - The report indicates a positive investment outlook for the functional sofa industry, projecting a market size growth from 140.5 billion to 171.3 billion from 2024 to 2028, with a CAGR of 5.1% [39] Core Insights - The functional sofa market in China has experienced rapid growth, with the market size increasing from 6.52 billion in 2019 to 12.59 billion in 2023, achieving a CAGR of 17.9% [39] - The trend of self-indulgent consumption is expected to further drive the growth of the functional sofa market, with projections indicating a market size exceeding 17 billion by 2028 [4][39] - The industry is characterized by low market penetration in China compared to the US, where the penetration rate is around 49% [9] - The report highlights the significant market share held by leading companies such as Minhua Holdings, which reported a revenue of 18.41 billion HKD in 2023, reflecting a year-on-year growth of 6.1% [13] Market Overview - The functional sofa industry is classified under manufacturing and consumer goods, with a focus on soft furniture [4] - The market is segmented based on material types, including leather, fabric, and mixed materials, as well as functionality, distinguishing between manual and electric sofas [6][8] - The industry has evolved through three main phases: the nascent phase, the initiation phase, and the rapid development phase, with the current focus on high-quality development driven by technological innovation and consumer demand for comfort [14] Industry Characteristics - The report notes that the functional sofa market in China has a low penetration rate, with only 4.2% in 2018, expected to rise to 8.7% by 2025 [9] - China is a major global exporter of sofas, although the export scale has contracted recently due to a downturn in overseas consumer markets [12] - Leading companies in the industry, such as Minhua Holdings, have shown significant competitive advantages, with a growing number of retail outlets expanding their market presence [13] Consumer Trends - The report emphasizes the increasing consumer recognition of functional sofas, driven by enhanced product features and competitive pricing, with prices dropping from 8,188 CNY to 6,656 CNY per set, a decrease of 18.7% [41] - The aging population in China is expected to create new growth opportunities for the functional sofa market, as these products cater to the needs of elderly consumers [42] - Technological innovations, including smart features and eco-friendly materials, are becoming key drivers for long-term growth in the industry [43] Competitive Landscape - The functional sofa industry in China is characterized by high concentration, with major players including Ashley, La-Z-Boy, Minhua Holdings, and Gujia Home [46] - The competitive dynamics are shifting, with international brands gaining market share and potentially accelerating the exit of smaller domestic players [48] - The marketing strategies of leading brands have significantly enhanced their visibility and consumer loyalty, contributing to their market dominance [47]