互联网电商25Q2业绩总结及展望：即时零售+电商协同深化，AI投入成效初显

Investment Rating - The report maintains a positive outlook on the internet e-commerce industry, recommending investments in Alibaba, JD.com, Meituan, and Pinduoduo [4]. Core Insights - The online retail penetration rate continues to rise, with the total retail sales in the first seven months of 2025 reaching 28.4 trillion yuan, a year-on-year increase of 4.8%. The online retail sales amounted to 8.7 trillion yuan, growing by 9.2% year-on-year, with a penetration rate increase of 1.2 percentage points to 30.6% [4][7]. - Major e-commerce platforms have accelerated their growth in GMV (Gross Merchandise Volume), with JD.com leading the industry due to favorable national subsidy policies during the 618 shopping festival. Alibaba and Pinduoduo also showed healthy growth, while Meituan faced pressure due to intensified competition [4][13]. - The integration of AI into e-commerce platforms is driving significant changes, with the AI cloud market expected to grow by 149% to 51.8 billion yuan in 2025. Leading companies like Alibaba Cloud are experiencing substantial revenue growth from AI-related products [4][18]. Summary by Sections 1. Strong Growth in Online Consumption and Increased Focus on Instant Retail - Instant retail and e-commerce are showing initial synergy effects, with platforms experiencing healthy growth in their core businesses. The rapid expansion of instant retail is changing fulfillment models, with significant growth in express delivery volumes [4][7]. - The 618 shopping festival saw a notable increase in sales, with instant retail sales growing by 19% year-on-year to 29.6 billion yuan, indicating the effectiveness of collaborative efforts among major platforms [4][39]. 2. Impact of National Subsidies and Investment in Instant Retail - The report highlights the deepening impact of national subsidies and investments in instant retail, leading to a divergence in revenue growth among major platforms. JD.com outperformed expectations, while Meituan's performance was below expectations due to competitive pressures [4][47]. - Revenue growth rates for major platforms in Q2 2025 were as follows: JD.com at 22.4%, Meituan at 11.7%, Pinduoduo at 7.2%, and Alibaba at 1.8% [4][47]. 3. Investment Analysis - The report suggests that the 618 shopping festival, combined with national subsidies and investments in instant retail, has driven overall industry traffic upward, although profit margins are under pressure. The platforms' profitability is becoming increasingly differentiated, with JD.com and Pinduoduo showing strong performance [4][47]. - The ongoing investments in AI and new business layouts are expected to provide structural improvements for long-term growth, reinforcing a positive outlook for the platforms' future development [4][47].