Investment Rating - The report maintains a "Buy" rating for Weimob Group (02013.HK) with a target price of HKD 3 [4][7]. Core Views - Weimob Group is approaching a profitability inflection point, with AI commercialization beginning to take shape. The company reported a revenue of RMB 780 million for H1 2025, a year-on-year decline of 10.6%. However, it achieved a turnaround in operating profit and non-GAAP net profit, recording RMB 270,000 and RMB 23.8 million respectively, with significant improvements in profit margins [1][4]. Summary by Sections Financial Performance - For H1 2025, Weimob's subscription solutions revenue was RMB 440 million, down 10.0% year-on-year, while gross profit was RMB 270 million, with a gross margin of 62.6%, up 2.5 percentage points. Merchant solutions revenue was RMB 340 million, down 11.3%, but gross profit increased by 8.7% to RMB 310 million, with a gross margin of 91.3%, up 16.8 percentage points [1]. - The company adjusted its revenue forecasts for 2025-2027 to RMB 1.6 billion, RMB 1.7 billion, and RMB 1.9 billion respectively, with non-GAAP net profits projected at RMB 40 million, RMB 120 million, and RMB 160 million [4][6]. Business Strategy - Weimob continues to focus on smart retail and has seen its smart retail revenue account for 65.2% of subscription solutions, with the number of merchants reaching 7,323. The integrated solutions "Retail + Enterprise WeChat" and "Retail + Enterprise WeChat + Membership" have gained wide recognition, driving a 13.4% increase in GMV [2]. - The company is optimizing its customer structure by eliminating low-margin clients, which has led to a 3.4% increase in gross income from targeted advertising [3]. AI Commercialization - Weimob has launched a suite of AI products, including WAI SaaS, WAI Pro, and WIME, generating RMB 34 million in revenue from AI-related products in H1 2025. The average monthly active merchants using WAI SaaS increased by 57%, and WIME's registered users reached 116,000, with revenue up 172% [3].
微盟集团（02013）：盈利拐点在即，AI商业化开启