ZHESHANG SECURITIES·2025-09-14 11:54Investment Rating - The report maintains a "Positive" rating for the liquor sector [3]. Core Insights - The report highlights significant month-on-month sales growth for Moutai in August, with terminal sales in various regions increasing by 15%-35%. It suggests that while there may be pressure on sales during the upcoming double festival, there is potential for improvement, presenting a configuration opportunity for the sector [1][5]. - The consumer goods sector continues to embrace new consumption trends, with strong performance in soft drinks, beer, and condiments, while the liquor sector shows signs of pressure with noticeable deceleration in performance [1][2]. - Recommendations include focusing on leading brands in the liquor sector, such as Moutai, Shanxi Fenjiu, and Wuliangye, while also highlighting consumer goods companies like Weidong, Wanchen Group, and Dongpeng Beverage [1][2][13]. Summary by Sections Liquor Sector - Moutai's sales in August showed significant month-on-month growth, with terminal sales increasing by 15%-35% across multiple regions. The report anticipates pressure on sales during the double festival but expects a month-on-month improvement, indicating potential configuration opportunities [1][5]. - The report recommends prioritizing leading brands in the liquor sector, specifically Moutai, Shanxi Fenjiu, and Wuliangye, while also suggesting brands with strong market share and lower valuations such as Zhenjiu Lidu and Luzhou Laojiao [1][13]. Consumer Goods Sector - The consumer goods sector is advised to continue capitalizing on new consumption trends. Despite recent adjustments in the new consumption sector due to capital rotation and high valuation pressures, the long-term trend remains positive with clear opportunities for sustainable investment [2][17]. - Recommended stocks include Wanchen Group, New Dairy, Weidong, and Qingdao Beer, among others, while also highlighting potential stocks like Jindaiwei and Tea Baidao [2][17]. Market Performance - From September 8 to September 12, the CSI 300 index rose by 1.38%, with the meat products sector (+2.79%) and liquor sector (+1.73%) leading the gains, while beer (-0.98%) and other liquor categories (-0.83%) experienced declines [2][22]. - The report notes that the liquor sector's valuation has adjusted, with the liquor sector currently at 19.82 times earnings, indicating a potential for value investment [27].