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行业周报:中国赴柬游客高增,关注“现炒、现制”中餐龙头-20250914
KAIYUAN SECURITIES·2025-09-14 14:32

Investment Rating - The industry investment rating is "Positive" (maintained) [1] Core Viewpoints - The report highlights a significant increase in domestic and international travel bookings ahead of the National Day holiday, with domestic flight bookings up approximately 25% year-on-year [15] - The second-hand toy market is experiencing rapid growth, with transaction volumes on platforms like Xianyu increasing over 300% year-on-year in Q2 2025 [25] - The report emphasizes the shift towards fresh and healthy dining options in the Chinese restaurant sector, particularly in response to controversies surrounding pre-prepared meals [31] - The education sector is seeing favorable policy changes, with many companies in the higher education space showing strong profit growth and high dividend yields [35] Summary by Sections Travel and Tourism - The report notes a surge in travel bookings for the upcoming holiday, with a 25% increase in domestic flight bookings and a 15% increase in international bookings [15][16] - The revival of direct flights between China and Cambodia has led to a 48% increase in Chinese tourists visiting Cambodia in the first seven months of 2025 [16] Toy Market - The second-hand toy market is rapidly expanding, with Xianyu reporting over 300% growth in order volume and GMV in Q2 2025 [25][26] - New domestic IPs are gaining popularity, with significant rankings improvements for local designs compared to international counterparts [28] Restaurant Industry - The pre-prepared meal sector is facing scrutiny, leading to a decline in growth rates, while the market for cooking robots is expected to grow significantly, reaching over 110 billion yuan by 2030 [31][32] - The report identifies "Xiaocaiyuan," a fresh-cooked Chinese restaurant chain, as a key beneficiary of the trend towards healthier dining options [34] Education Sector - The higher education sector is benefiting from favorable policies, with many companies reporting substantial profit increases and attractive dividend yields [35][39] - The report highlights that several education companies have seen their net profits rebound significantly in FY2025H1 [37] Local Life Services - The report discusses the growth of instant retail services, with Taobao's daily active users reaching 419 million, a 16% increase from the beginning of the year [41] - Alibaba's Gaode Map has launched a new ranking system to enhance offline consumer engagement, aiming to drive foot traffic to local businesses [45][46]