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继续布局游戏及AI应用
KAIYUAN SECURITIES·2025-09-14 14:59

Investment Rating - Investment rating: Positive (maintained) [1] Core Insights - The gaming industry continues to thrive with high demand for new releases and strong performance in both domestic and international markets. Notable upcoming games include "Etheria: Restart" by Xindong Company and "Supernatural Action Group" by Giant Network, both expected to drive revenue growth [3][33]. - The AI sector is witnessing rapid advancements, with companies like Alibaba and ByteDance leading in AI application commercialization. The launch of new models and tools is expected to enhance efficiency and reduce costs significantly [3][30][32]. Industry Overview - The gaming sector shows robust performance, with "Wilderness Contract" topping the iOS free games chart and "Honor of Kings" leading the iOS revenue chart as of September 13, 2025 [10][14]. - In August 2025, Chinese mobile game publishers collectively generated $2.04 billion, accounting for 35.1% of the global top 100 mobile game publishers' revenue [34]. - The film industry also performed well, with the movie "Chasing the Wind" achieving a weekly box office of 1.13 billion yuan, contributing to a cumulative box office of 11.14 billion yuan [25]. Game Sector Highlights - Upcoming game releases include "Greedy Land" on September 16 and "Pocket: Douluo Continent" on September 17, with significant anticipation from the gaming community [24]. - The "Supernatural Action Group" game features a new asymmetric gameplay mode, which has been well-received since its launch on September 11, 2025 [33]. AI Sector Highlights - The AI application landscape is evolving rapidly, with significant growth in products like Zhizhu Z.AI and Alibaba's WanAI, which ranked first and fourth respectively in global growth rates for AI applications [29]. - Alibaba's new model, Qwen3-Next-80B-A3B, has shown a 90% reduction in training costs and a tenfold increase in inference efficiency, marking a significant advancement in AI technology [31].