SSAW Hotels(SZ:301073) Huaxin Securities·2025-09-15 14:01Investment Rating - The report maintains a "Buy" investment rating for the company [5] Core Views - The company reported a total revenue of 326 million yuan for H1 2025, a decrease of 1% year-on-year, with a net profit of 6 million yuan, down 55% year-on-year [1] - The company is facing intensified competition in the hotel industry, leading to operational pressure, and is focusing on brand differentiation strategies [3] - The company is accelerating its franchise business expansion and has seen significant growth in overseas operations [4] Revenue and Profitability - In Q2 2025, the company's gross margin decreased by 4 percentage points to 28.32%, primarily due to increased rental costs from new openings [2] - The net profit margin also decreased by 4 percentage points to 2.13% [2] - The company’s revenue from accommodation services, catering services, hotel management, and other services showed varied performance, with accommodation services declining by 1% [3] Business Strategy - The company is implementing a differentiated brand strategy with three main brands: Junlan, Junting, and Jinglan, focusing on enhancing customer experience and operational efficiency [3] - The company has signed 16 franchise agreements as of June 30, 2025, with 4 already operational, covering key cities such as Guangzhou and Beijing [4] Financial Forecast - The report adjusts the EPS forecasts for 2025-2027 to 0.19, 0.25, and 0.35 yuan respectively, with corresponding PE ratios of 138, 105, and 75 times [9] - Projected revenue growth rates for 2025-2027 are 4.5%, 9.8%, and 14.8% respectively, while net profit is expected to grow by 47.9%, 31.6%, and 39.8% in the same period [11]