行业点评报告：新房上海持续领涨，二手房价格同比降幅缩小

Investment Rating - The investment rating for the real estate industry is "Positive" (maintained) [1] Core Insights - The report indicates that the real estate market is moving towards stabilization, with new home prices showing a smaller year-on-year decline and a stable month-on-month performance. The overall trend suggests a gradual recovery in the market [8][14][20] - In August 2025, the new home sales prices in 70 major cities showed a month-on-month decline of -0.3%, which is consistent with the previous month, while the year-on-year decline narrowed to 3.0%, a reduction of 0.4 percentage points [14][20] - The report highlights that in first-tier cities, new home prices have shown a smaller month-on-month decline, indicating a potential recovery in these markets [14][27] Summary by Sections New Home Prices - New home prices in first, second, and third-tier cities experienced month-on-month changes of -0.1%, -0.3%, and -0.4% respectively, with the overall decline in 70 cities remaining stable at -0.3% [14][20] - Year-on-year, new home prices in first, second, and third-tier cities declined by -0.9%, -2.4%, and -3.7% respectively, with the overall decline in 70 cities narrowing to 3.0% [14][20] Second-Hand Home Prices - The second-hand home prices in 70 cities showed a month-on-month decline of -0.6%, which is an increase in the rate of decline compared to the previous month [20][23] - Year-on-year, second-hand home prices fell by -5.5%, but this represents a narrowing of the decline by 0.4 percentage points [20][23] Market Performance in Key Cities - In August 2025, Shanghai led the new home price increases with a month-on-month rise of +0.4% and a year-on-year increase of +5.9%, while other major cities showed mixed results [27][28] - The report notes that only Shanghai among first-tier cities experienced an increase in new home prices both month-on-month and year-on-year [27][28] Investment Recommendations - The report recommends focusing on strong credit real estate companies that are well-positioned to meet the needs of improvement-oriented customers, such as Greentown China, China Overseas Development, and others [8][31] - It also suggests companies that benefit from both residential and commercial real estate recovery, as well as high-quality property management firms that excel in service quality [8][31]