Investment Rating - The report maintains a "Buy" rating for Baidu Group-SW (9888.HK) with a current price of HKD 131.00 [1] Core Insights - Baidu is not just a search engine; it is expanding its value through a comprehensive AI ecosystem, including AI models, cloud computing, and self-developed chips [4][5] - The company's new AI business revenue surpassed CNY 10 billion for the first time in Q2 2025, marking a 34% year-on-year growth [5] - Baidu's AI cloud revenue grew by 27% year-on-year, with deep collaborations with over 65 central enterprises [5] - The performance of the Kunlun chip P800 shows significant advantages in optimizing inference cost-effectiveness, with a performance improvement of up to 13 times and cost reduction of up to 95% in large-scale inference scenarios [6][7] Summary by Sections Financial Performance - Baidu's revenue forecast for 2025-2027 is adjusted to CNY 130.8 billion, CNY 139.9 billion, and CNY 148.3 billion, reflecting increases of 1.3%, 2.9%, and 3.0% respectively compared to previous estimates [10] - Non-GAAP net profit estimates for the same period are raised to CNY 18.2 billion, CNY 20.5 billion, and CNY 23 billion, with increases of 1.5%, 3.3%, and 3.3% respectively [10] Business Segments - The Robotaxi service, "Luo Bo Kuaipao," saw a 148% year-on-year increase in service usage, reaching over 2.2 million services in Q2 2025, making it the global leader in this sector [7][8] - Baidu's digital human business holds a 9.8% market share in China's AI digital human market, leading the industry [9] - The company has successfully implemented its digital human technology across over 20 industries, enhancing efficiency in finance, education, media, and e-commerce [9] Strategic Collaborations - Baidu signed a strategic cooperation framework agreement with China Merchants Group to collaborate on cutting-edge AI technologies in various sectors, including transportation and finance [4]
百度集团-SW(09888):跟踪报告:重估百度:不只是搜索,AI全产业链布局下的价值挖掘