Group 1: Policy Impact on Maternal and Infant Industry - The implementation of the "three-child" policy is expected to encourage childbirth, stimulating the maternal and infant industry. Various local governments are introducing subsidies and incentives to support this initiative, with a basic annual subsidy of 3,600 yuan per child for eligible families starting from January 1, 2025 [5][6][8]. Group 2: Market Growth and Trends - The maternal and infant consumption market in China is steadily increasing, with a projected market size of 7.6 trillion yuan in 2024, marking a recovery in birth rates with an increase of 520,000 births compared to 2023 [8][10]. - The retail scale of the dairy product market in China is expected to reach approximately 521.7 billion yuan in 2024, with a forecast of 596.7 billion yuan by 2026 [15][19]. - The infant complementary food market in China is anticipated to grow at a compound annual growth rate (CAGR) of 7.9%, reaching a market size of 81.75 billion yuan by 2029 [23][26]. - The maternal and infant chain industry is projected to grow from 999.5 billion yuan in 2025 to 1,405.2 billion yuan by 2029, with a CAGR of 8.9% [31][34]. Group 3: Company Analysis - Ying's Holdings is a leading enterprise in the infant complementary food sector, with a strong focus on research and development, achieving a revenue of 19.74 billion yuan in 2024, reflecting a CAGR of 27.9% from 2021 [43][46]. - Pregnant and Infant World is leveraging a digital and supply chain model for rapid expansion, reporting a revenue of 7.0 billion yuan in the first half of 2025, a year-on-year increase of 43.4% [42][48]. - Knight Dairy, based in Inner Mongolia, focuses on high-quality fresh milk resources and is positioned in the upstream of the dairy industry chain, with a revenue of 6.68 billion yuan in the first half of 2025, showing a year-on-year growth of 41% [42][34]. - Southern Dairy emphasizes high-value low-temperature strategies and has a leading market share in Guizhou, with a significant increase in net profit by 78.15% in the first half of 2025 [42][38]. Group 4: Market Structure and Dynamics - The maternal and infant industry chain is diverse, involving multiple segments such as food, textiles, and retail channels, with a significant portion of sales still occurring through offline channels [12][13][17]. - The online sales channel for maternal and infant products is rapidly increasing, with a projected share of 69.5% in 2024, reflecting a shift towards digital consumption [32][54]. - The market share of maternal and infant specialty stores is largest in third-tier and lower cities, which have a lower chain rate of approximately 30%, compared to 75-80% in first and second-tier cities [37][38].
母婴消费市场广阔，产业链不同环节企业价值有所分化：北交所新消费产业研究系列（三）