EASYHOME(SZ:000785) Huachuang Securities·2025-09-19 08:42Investment Rating - The report maintains a "Recommendation" rating for the company with a target price of 3.69 CNY per share [2][8]. Core Views - The company's main business is under pressure, but the digital transformation is accelerating. The revenue for the first half of 2025 was 6.445 billion CNY, with a year-on-year growth of 1.54%, while the net profit attributable to the parent company decreased by 45.52% to 328 million CNY [2][8]. - The company is a leader in the domestic home furnishing industry, with a stable growth in its second growth curve and a successful digital transformation [8]. Financial Performance Summary - For the first half of 2025, the company achieved total revenue of 6.445 billion CNY, with a net profit of 328 million CNY and a net profit excluding non-recurring items of 364 million CNY, reflecting a year-on-year decrease of 45.52% and 46.03% respectively [2][8]. - The company expects total revenue for 2025 to be 13.575 billion CNY, with a year-on-year growth of 4.7%, and a net profit of 590 million CNY, down 23.3% from the previous year [4][8]. - The gross profit margin for the first half of 2025 was 23.8%, a decrease of 9.5 percentage points year-on-year, primarily due to the increase in the proportion of lower-margin product sales [8]. Business Segment Performance - The home furnishing main business is experiencing revenue adjustments, with rental and management services generating 2.383 billion CNY, down 21.3% year-on-year due to rent and management fee reductions for quality merchants [8]. - The shopping center business showed robust growth, achieving revenue of 1.49 billion CNY in the first half of 2025, up 17.8% year-on-year [8]. - The digital business is accelerating its transformation, with significant results from three major platforms, including "洞窝" and "居然设计家" [8]. Future Outlook - The company forecasts net profits for 2025-2027 to be 590 million CNY, 657 million CNY, and 764 million CNY respectively, with corresponding P/E ratios of 34, 31, and 26 [4][8]. - The report suggests that the company is actively promoting digital transformation, which is expected to enhance its valuation [8].