First Shanghai Securities·2025-09-19 11:44Investment Rating - The report assigns a "Buy" rating with a target price of HKD 19.35, indicating a potential upside of 35.4% from the current price of HKD 14.30 [4][6]. Core Insights - The company maintains a strong position in sales and investment, ranking second in contract sales for the first half of 2025, with a total contract sales amount of approximately RMB 120.15 billion, a year-on-year decrease of 19.0% [2]. - The company has a robust land reserve, with a total land bank of approximately 40.47 million square meters as of June 2025, and 86% of new land investments concentrated in first-tier and strong second-tier cities [2]. - Despite a decline in profit margins, the company continues to lead the industry with a gross margin of 17.4% and a core net profit margin of 10.6% [3]. - The company has made significant progress in commercial operations, with a commercial operating income of RMB 3.54 billion, and its first REIT has been accepted for review by regulatory authorities [4]. Summary by Sections Sales and Investment - In the first half of 2025, the company achieved contract sales of approximately RMB 120.15 billion, with a sales area of about 5.12 million square meters, reflecting a year-on-year decrease of 19.0% and 5.9% respectively. The average selling price increased by 1% to RMB 23,500 per square meter [2]. Land Reserve - The company acquired land worth RMB 40.37 billion in the first half of 2025, with a total land bank of approximately 40.47 million square meters as of June 2025. The new land investments are primarily in first-tier and strong second-tier cities, accounting for 86% of the total [2]. Financial Performance - The company's revenue for the first half of 2025 decreased by 4.3% to RMB 83.22 billion, with a gross margin of 17.4%, down by 4.7 percentage points year-on-year. The core net profit attributable to shareholders fell by 17.5% to RMB 8.78 billion [3]. Commercial Operations - The company reported a commercial operating income of RMB 3.54 billion, with a rental rate of 96.2% for shopping centers and 78.3% for office buildings. The first REIT has been accepted for review, marking a significant milestone in asset management capabilities [4].