Investment Rating - The industry investment rating is maintained as "Positive" [4] Core Insights - AI is enhancing the operational efficiency of OTA platforms, optimizing user experience, and creating new revenue growth points. AI technology has penetrated core business areas such as customer service, pricing, revenue management, and itinerary planning, becoming a key driver for cost reduction and competitive advantage [3][6] - The report highlights specific companies in the sector, including Trip.com Group (09961, not rated) and Tongcheng Travel (00780, not rated) as potential investment targets [3] Summary by Sections AI Integration in OTA Platforms - OTA platforms are leveraging AI for cost reduction and service upgrades, significantly improving operational efficiency and user experience. For instance, Tongcheng Travel's "Chengxin AI" system has increased booking efficiency by over 80% compared to traditional channels, while Trip.com has positioned AI as a top priority, saving 20% in labor costs [6][7] - Dynamic pricing and AI revenue management are enhancing profitability. AI technologies analyze vast amounts of data for accurate price predictions and optimization, with companies like Hopper achieving a 90% accuracy rate in predicting airfare fluctuations [6][7] - AI is also optimizing pre-trip decision-making through personalized itinerary planning. Booking Holdings has introduced an AI Trip Planner that generates customized travel suggestions based on natural language queries, with over 60% of users utilizing it during bookings or travel [6][7] Future Outlook - The report anticipates that as multi-modal large model technologies mature and real-time data processing capabilities improve, OTA platforms will transition from "precise recommendations" to "predictive services," creating a truly user-centered intelligent travel ecosystem [6][7]