周专题：9月家电零售区域表现分化，静待Q4国补资金落地

Investment Rating - Industry rating: Recommended [4] Core Insights - The retail performance of the home appliance industry showed significant regional differentiation in September, with the market awaiting the release of the fourth batch of national subsidy funds [1][8] - The nominal subsidy, approximately 20%, plays a role in market promotion and competitive benchmarks, while actual subsidies are shared between enterprises and platforms [10][11] - As national subsidy resources become scarcer, brands are likely to shift from broad coverage to targeted investments, focusing on mid-to-high-end products to enhance overall brand pricing and profitability [10][11] Summary by Sections Weekly Topic - In July and August, retail performance was relatively stable due to the availability of national subsidy funds and a low base from the previous year. However, September faced high base pressures and regional subsidy exhaustion, leading to significant regional differences in subsidy distribution [1][8] - The central government has allocated a total of 300 billion yuan for consumer goods replacement subsidies, with 162 billion yuan and 690 billion yuan disbursed in previous batches [8] Company Announcements - Huabao New Energy announced the lifting of restrictions on 28.1342 million shares, accounting for 16.13% of the total share capital, effective from September 19, 2025 [11] - Bull Group completed a share buyback of 5.036 million shares, representing 0.28% of the total share capital, with a total expenditure of 250 million yuan [12] Data Tracking - Raw material prices showed a slight decrease in copper and aluminum prices, while the steel price index increased by 1.2% [13] - The CCFI comprehensive index for shipping rates decreased by 0.45%, with varying trends across different routes [21] - Real estate data indicated a year-on-year decline in sales area, completion area, and new construction area for the first eight months of 2025 [23]