3D生成模型Marble发布，14部电影定档国庆档

Investment Rating - The industry rating is optimistic, expecting overall returns to exceed the CSI 300 Index by more than 5% in the next six months [52]. Core Insights - Continuous iteration of AI models both domestically and internationally is observed, with World Labs' 3D generation model Marble showing significant performance improvements over its predecessor, which is expected to empower fields like gaming and film production [7][46]. - The upcoming National Day film season is anticipated to drive high box office revenues, with 14 films already scheduled for release, including sequels to popular films, which are expected to enhance the attention on related companies [5][7]. Summary by Sections Industry Ratings - The film sector is rated positively [3]. AI Developments - World Labs has released the 3D generation model Marble, which can create persistent and controllable 3D worlds from a single image or text prompt, showing improvements in geometric structure, style diversity, and world size compared to previous models [3][45]. - Alibaba has open-sourced its first deep research agent model, Tongyi DeepResearch, achieving state-of-the-art results in multiple benchmark tests, which enhances various Alibaba applications [4][46]. Film Industry - As of September 20, 2025, 14 films have been scheduled for the National Day release, with a cumulative "want to watch" count of 1.126 million, indicating strong audience interest [5]. - The total box office for domestic films in 2025 has reached 40.9 billion yuan, with a single-day box office of 250 million yuan on September 19 [24]. Gaming Sector - The gaming market in China generated actual sales revenue of 29.08 billion yuan in July 2025, reflecting a year-on-year growth of 4.62% [17]. - The top three mobile games in the iOS best-seller list as of September 20, 2025, are "Delta Action," "Honor of Kings," and "Crossfire: Gunfight King" [17]. Marketing and Advertising - The outdoor advertising expenditure in the first half of 2025 reached 120.6 billion yuan, marking a year-on-year increase of 6% [38].