KAIYUAN SECURITIES·2025-09-21 11:02Investment Rating - The report maintains a "Positive" investment rating for the media industry [1] Core Insights - The report emphasizes the ongoing investment opportunities in gaming, AI applications, and content innovation, highlighting the potential for significant revenue growth in these sectors [3][4] Industry Data Overview - The game "元气唤灵师" ranks first in the iOS free game chart, while "三角洲行动" tops the iOS revenue chart as of September 20, 2025 [10][14] - The film "731" achieved the highest box office revenue of 9.98 billion CNY for the week [25] Industry News Summary - Continuous advancements in AI applications and content innovation are expected to enhance the entertainment consumption landscape [29] - OpenAI is reportedly expanding its AI hardware initiatives, which may accelerate the commercialization of AI applications across various sectors [3][4] Company Highlights - Heartbeat Company is set to launch its self-developed RPG game "伊瑟" on September 25, 2025, with over one million pre-registrations, indicating strong market interest [3] - The collaboration between Heartbeat Company and the "黄油小熊" IP has led to a significant rise in the rankings of "心动小镇" in the iPhone game sales chart [3] Recommendations - The report suggests continued investment in the gaming sector, particularly in companies like Heartbeat Company, Giant Network, and Tencent, due to their promising new releases and established franchises [3][4]