Bluetrum(SH:688332) Huaan Securities·2025-09-22 13:11Investment Rating - The report maintains a "Buy" rating for the company, indicating an expected investment return that exceeds the market benchmark by more than 15% over the next 6-12 months [8]. Core Views - The company reported a 2.6% year-on-year increase in revenue for the first half of 2025, totaling 810 million yuan, while net profit decreased by 2.6% to 130 million yuan. The gross margin improved by 0.9 percentage points to 22.9% [5]. - In Q2 2025, the company saw significant quarter-on-quarter improvement, with revenue reaching 440 million yuan, a 3.8% year-on-year increase and a 21.0% quarter-on-quarter increase. Net profit for Q2 was 90 million yuan, up 8.1% year-on-year and 92.1% quarter-on-quarter [5]. - The decline in net profit year-on-year is attributed to increased R&D investments, which amounted to 80 million yuan, raising the R&D expense ratio by 1.2 percentage points to 9.3% [5]. Summary by Sections Financial Performance - The company achieved a revenue of 810 million yuan in H1 2025, with a gross margin of 22.9% [5]. - Q2 2025 revenue was 440 million yuan, with a gross margin of 23.0% [5]. - The projected revenues for 2025-2027 are 2.29 billion, 2.81 billion, and 3.41 billion yuan respectively, with net profits of 380 million, 480 million, and 610 million yuan [8]. AI and Product Development - The company has made significant strides in AI applications, particularly in AI headphones and smart speakers, with key partnerships and product launches [6]. - The introduction of the AB6003G Wi-Fi chip aims to enhance the smart toy ecosystem, promoting the upgrade of traditional toys to smart, interactive versions [7]. Market Position and Growth - The company is expanding its Wi-Fi product line and has seen growth in smart wearable devices, particularly in markets like India [7]. - The report anticipates continued revenue growth driven by new product categories and technological advancements [8].