Ai Rui Zi Xun·2025-09-23 06:39Investment Rating - The report does not explicitly state an investment rating for the air conditioning industry. Core Insights - The air conditioning market is undergoing a transformation driven by dual forces of policy guidance and technological innovation, focusing on energy efficiency and carbon reduction, which is reshaping the industry landscape and creating new growth models [5][8]. - The market is expected to experience explosive growth in energy-efficient renovations, driven by government policies and increasing market demand [8]. - The report highlights a significant increase in air conditioning sales due to high temperatures and government subsidy policies, with some regions reporting over 200% year-on-year growth in sales [11][13]. - The air conditioning market is entering a mature phase with a stable scale, where online sales account for 60% of the market, and price differentiation is evident across various product segments [17]. - Consumer preferences are shifting towards comfort, health, and aesthetics, with a growing demand for features such as energy efficiency, smart technology, and design integration [36][40]. Summary by Sections 1. Development Trends in the Air Conditioning Industry - The air conditioning market is being reshaped by energy-saving policies and technological advancements aimed at achieving carbon neutrality [5][7]. - The government has introduced various policies to support energy-efficient renovations, providing strategic guidance and market opportunities [7][8]. - The market is poised for significant growth, particularly in the building energy-efficient renovation sector, driven by policy support and rising consumer demand [8]. 2. New Landscape of Air-conditioning Consumption - The main consumer groups for air conditioning are shifting towards younger generations, particularly those born after 2000 and 1990, with a focus on comfort and health [43]. - The report identifies eight typical consumer segments, each with distinct characteristics and demands, such as health-conscious families and budget-sensitive consumers [79]. - The demand for air conditioning is increasingly influenced by social media discussions, with topics like energy efficiency and comfort becoming top concerns [27][30]. 3. New Map of Users and Air-conditioning Demands - The report outlines a detailed segmentation of air conditioning consumers, highlighting the importance of comfort and health in purchasing decisions [79][80]. - There is a notable trend towards high-end air conditioning products, with consumers willing to pay a premium for features that enhance comfort and health [40][72]. - The report emphasizes the growing importance of smart technology and design aesthetics in consumer preferences, indicating a shift from basic functionality to a more integrated lifestyle approach [36][40].