Hiecise(SZ:300809) Huaxin Securities·2025-09-23 07:23Investment Rating - The report assigns a "Buy" investment rating for the company, marking its first coverage [8]. Core Insights - The company is positioned as a leading player in the domestic roll grinding machine industry, benefiting from both the domestic substitution of high-end equipment and the acceleration of equipment upgrades [4]. - The company has successfully developed the HCK2000 intelligent grinding CNC system, achieving over 35% integration in new equipment orders for 2024, indicating a significant technological advancement [4]. - The company has established a strong foothold in high-end applications, breaking foreign technology monopolies and achieving global technological leadership in high-speed and high-precision grinding [4]. - The company has seen a substantial increase in its maintenance and renovation business, with revenue reaching 0.33 billion yuan in the first half of 2025, a year-on-year increase of 212.79% [4]. - The company is actively expanding into emerging international markets, including India and Malaysia, while maintaining a solid order backlog of 2.42 billion yuan as of mid-2025 [4]. Summary by Sections Market Performance - The company has shown strong performance compared to the CSI 300 index, indicating robust market positioning [2]. Technology Innovation and Product Development - The company invested 40.77 million yuan in R&D in 2024, accounting for 9.14% of its revenue, and has obtained 86 patents and 11 software copyrights [5]. - The company has established partnerships with universities to tackle critical technology challenges, enhancing its competitive edge in high-end markets [5][6]. Service and Flexible Manufacturing - The company is transitioning from a single equipment manufacturer to a comprehensive solution provider, enhancing customer loyalty and order value through lifecycle service offerings [7]. - The maintenance and renovation segment has become the fastest-growing business area, with a gross margin of 40.60%, significantly higher than traditional equipment sales [7]. Profit Forecast - Revenue projections for 2025-2027 are 5.85 billion yuan, 8.35 billion yuan, and 11.18 billion yuan, respectively, with corresponding EPS of 0.43 yuan, 0.70 yuan, and 1.01 yuan [8][10]. - The company is expected to benefit from the domestic substitution and equipment upgrade trends, leading to a favorable investment outlook [8].