Guangbo(SZ:002103) Dong Jian Yan Bao·2025-09-23 13:32Report Summary 1. Report Industry Investment Rating - No information provided on the industry investment rating. 2. Core Viewpoints - The company's overseas business shows growth potential, with overseas revenue in the first half of 2025 reaching 443 million yuan, accounting for 37.83% of operating income and increasing by 11.54% year - on - year. The expansion of new product categories such as cards and plush toys has achieved phased results, and the company is actively promoting the overseas expansion of cultural and creative brands [21]. 3. Summary by Directory 3.1 Research Basic Situation - The research object is Guangbo Co., Ltd., belonging to the household light industry. The reception time was on September 23, 2025. The company's reception staff included the board secretary and deputy general manager Jiang Shuying, and the securities affairs representative Wang Xiuna [17]. 3.2 Detailed Research Institutions - The research institutions included Industrial Securities and Orient Fortune Securities. The relevant personnel from Industrial Securities were Chu Tianshu, Li Yong, and Yang Dong, and from Orient Fortune Securities was Liu Xueying [18]. 3.3 Research Institution Proportion - No information provided on the research institution proportion. 3.4 Main Content Data - Exports: In the first half of 2025, the company's overseas revenue was 443 million yuan, accounting for 37.83% of operating income and increasing by 11.54% year - on - year. The company has built overseas production bases in Vietnam, Cambodia, Malaysia and other places and established long - term partnerships with many overseas customers [21]. - Growth of Leisure Lifestyle Products: In the first half of 2025, the sales revenue of the company's leisure lifestyle products reached 148 million yuan, a year - on - year increase of 40.38%. This growth is due to the company's effective expansion of overseas market channels and product layout [21]. - Domestic Market Channels: Creative products are mainly sold through cooperation with boutique trendy toy stores and cultural and creative life halls, and by setting up theme flash - mob activities in business districts. In the future, the company will deepen channel sinking, select customers carefully, and expand high - quality customers such as leading trendy toy chain channels. Online, it will focus on traditional e - commerce, expand social e - commerce, and use social media platforms for marketing [21][22]. - New Product Categories: In 2025, the company focused on new product category expansion. The "Zhu Xian" card, the first product in the card track, was successfully launched. The "Anpanman" and "Hatsune Miku" series of plush pendants have been sold online and offline, and the development of other IP - co - branded plush pendants is progressing steadily [21][22]. - Overseas Expansion of Cultural and Creative Brands: The company is increasing market promotion in Southeast Asian countries and has obtained overseas authorizations for well - known IPs such as SANRIO and Hatsune Miku [22].