Bank of China Securities·2025-09-24 08:21Investment Rating - The report rates the real estate sector as "Outperform the Market" [5] Core Insights - New home transaction area has turned positive on a month-on-month basis, with a year-on-year increase expanding. The transaction area for new homes reached 1.87 million square meters, up 11.8% month-on-month and 25.8% year-on-year, with a significant increase in year-on-year growth by 20.6 percentage points [5][15][24] - The Shanghai government has optimized the property tax policy for non-resident buyers, allowing for a tax exemption on 60 square meters per person for families purchasing second or more homes, effective from January 1, 2025 [1] Summary by Sections 1. Key City New Home Market, Second-Hand Home Market, and Inventory Tracking - In the week of September 13 to September 19, 2025, the new home transaction area increased month-on-month, while the second-hand home transaction area decreased month-on-month. The inventory area for new homes increased month-on-month, and the de-stocking cycle rose [15] - New home transaction volume in 40 cities was 19,000 units, up 12.8% month-on-month and 37.8% year-on-year. The new home transaction area was 1.87 million square meters, with similar increases [16][24] - The inventory of new homes in 12 cities was 1.404 million units, with a month-on-month increase of 0.5% and a year-on-year decrease of 15.0% [27][39] 2. Land Market Tracking - The total land transaction area across 100 cities was 1.115 million square meters, down 10.9% month-on-month and 39.5% year-on-year. The total land transaction price was 14.33 billion yuan, down 49.1% month-on-month and 73.1% year-on-year [60][64] - The average land price per square meter was 1,289.5 yuan, with a month-on-month decrease of 42.9% and a year-on-year decrease of 55.5% [61][66] 3. Company Announcements and Bond Issuance - The total bond issuance in the real estate sector was 8.71 billion yuan, up 18.9% month-on-month and 2.1% year-on-year. The total repayment amount was 15.8 billion yuan, up 43.5% month-on-month and 102.6% year-on-year [54][56] - The report highlights key companies such as Binjiang Group, China Resources Land, and Yuexiu Property as potential investment opportunities based on their market positioning and performance [5][13]