轻工、美护板块三季报前瞻：看好国货品势能向上，关注降息带动出口需求

Investment Rating - Industry rating: Recommended [4] Core Views - The home furnishing sector remains under pressure, but government subsidy policies and the increasing demand for home renovation are expected to boost consumer willingness [6][8] - The paper and packaging sector is entering a traditional peak season, with anticipated recovery in downstream demand, particularly for cost-leading companies [6] - The light industry consumer segment is seeing a recovery in stationery procurement and growth in domestic brands in the cosmetics sector [2][9] - The export chain is expected to benefit from interest rate cuts, enhancing demand and improving the competitive landscape for leading companies [7][8] Summary by Relevant Sections Home Furnishing - The sector is facing significant pressure due to a decline in new housing starts and sales, with new construction area down 18.3% year-on-year [6][12] - Government subsidies are expected to stimulate consumer demand, while the trend of upgrading existing homes is gaining traction [6] - AI applications are enhancing product differentiation in smart home products [6] Paper and Packaging - September marks the beginning of the traditional peak season for paper, with expectations of demand recovery [6] - The metal packaging sector is at a breakeven point, and mergers among leading companies may improve the competitive landscape [6] Light Industry Consumption - In the stationery market, procurement is gradually recovering, and domestic brands are gaining market share in cosmetics due to their affordability and positive reputation [2][9] - The jewelry sector is experiencing high growth, particularly in mid-range brands focusing on traditional gold products [2][9] Export Chain - Anticipated interest rate cuts from the Federal Reserve are expected to boost export demand [7] - Leading companies are mitigating tariff impacts through capacity transfer and efficiency improvements [7] Electric Two-Wheelers - The industry is entering a traditional peak season, with positive growth expected in Q3 due to proactive inventory stocking [8] - The new national standards are likely to drive structural changes in consumer preferences and enhance average selling prices [8] Beauty and Personal Care - Domestic brands are expected to achieve steady growth due to their competitive pricing and effective marketing strategies [2][9]