2025年9月房地产市场跟踪：中央纲领指引高质量发展，地方优化为“金九银十”蓄力

Investment Rating - The report indicates a positive outlook for the real estate industry, suggesting a stabilization and recovery trend in the market [3][8][9]. Core Insights - The central government has issued guidelines for high-quality urban development, emphasizing a shift from large-scale construction to improving existing stock, which is expected to guide the real estate sector towards a more sustainable and quality-focused growth phase [3][4][8]. - Local governments in major cities like Beijing, Shanghai, and Shenzhen have implemented policy adjustments to stimulate the real estate market, including easing purchase restrictions and enhancing financial support for homebuyers [5][6][7]. - The report highlights a trend of narrowing year-on-year declines in new home prices, while sales volumes and amounts continue to show significant year-on-year decreases, indicating ongoing pressure in the market [9][10]. Market Tracking Summary - The report notes that the real estate market is transitioning towards a model that prioritizes quality and efficiency, with a focus on urban renewal and the revitalization of existing resources [4][8]. - In August, the number of cities experiencing rising new home prices increased, although the overall trend remains downward, with significant year-on-year declines in sales area and sales amount [9][11]. - The report emphasizes that the ongoing adjustments in policies are expected to provide a supportive environment for market stabilization, particularly in the upcoming "Golden September and Silver October" period [8][9].