马可波罗（001386）：注册制新股纵览：国内建筑陶瓷头部厂商

Investment Rating - The report assigns a rating of "Neutral" to Marco Polo, with an AHP score of 1.87, placing it in the 25.2% percentile of the non-Science and Technology Innovation Board AHP model [7][8]. Core Insights - Marco Polo is a leading player in the domestic building ceramics industry, holding the top position in revenue for nearly three consecutive years and maintaining the highest brand value for 13 years [8][9]. - The company has a robust distribution network with over 1,400 dealers and more than 8,200 terminals, implementing a market penetration strategy and actively expanding into the internet home decoration and rock slab home sectors [8][10]. - Technological innovation drives product development, with over 45 advanced technologies and a wide range of products, including the introduction of new categories like cultural ceramics [8][15]. - Despite a shrinking new housing market, the demand for renovation and cross-industry applications is expected to rise, creating new opportunities for building ceramics [8][18]. - The company has experienced a decline in revenue and profit due to market conditions, with a reported revenue drop of 11.82% and a net profit decrease of 7.90% in the first half of 2025 [8][22]. Summary by Sections AHP Score and Expected Allocation Ratio - Marco Polo's AHP score, adjusted for liquidity premium factors, is 1.87, indicating a mid-to-lower tier position in the market [7][8]. Fundamental Highlights and Features - Marco Polo is recognized as a top domestic building ceramics manufacturer, leveraging brand strength and distribution channels to create competitive barriers [8][9]. - The company emphasizes technological advancements and green manufacturing practices to enhance efficiency and reduce costs [8][15]. - The shift towards renovation and innovative product applications is anticipated to stimulate demand in the building ceramics sector [8][18]. Comparable Company Financial Metrics - Marco Polo's revenue and net profit figures are higher than those of comparable companies, although it has faced a decline in sales volume and revenue due to market conditions [8][22]. - The company maintains a higher profit margin compared to peers, benefiting from cost control measures and strong bargaining power [8][25]. - Cash flow ratios are stable but below industry averages, while the company's debt ratio has improved over the years [8][28]. Fundraising Projects and Development Vision - The company plans to raise funds for several projects aimed at enhancing production capacity and upgrading manufacturing processes to green and intelligent standards [8][35][36].