TOREAD(SZ:300005) Jia Shi Zi Xun·2025-09-28 02:02Investment Rating - The report does not explicitly state an investment rating for the outdoor apparel industry. Core Insights - The Chinese outdoor apparel industry is transitioning from rapid growth to high-quality development, driven by policy support, economic growth, and cultural shifts. The market is expected to reach new heights by 2025, with a projected size of approximately 1,430 billion RMB [9][27]. Summary by Sections Chapter 1: Overview of the Outdoor Apparel Industry - Outdoor apparel is defined as clothing, footwear, and accessories designed for outdoor activities, emphasizing functionality and comfort [12]. - The industry has evolved through three stages: the nascent phase (1990s-2000s), rapid development (2008-2018), and transformation (2019-present) [17][20]. Chapter 2: Market Status and Scale Analysis - The global outdoor apparel market is mature, with the Asia-Pacific region, particularly China, being the fastest-growing area [26]. - China's outdoor apparel market is projected to grow significantly, with a compound annual growth rate (CAGR) exceeding traditional apparel sectors. The market size is expected to surpass 1,430 billion RMB by 2025 [27][29]. Chapter 3: Industry Chain Analysis - The industry chain includes upstream material supply, midstream brand operation, and downstream sales channels. The upstream is dominated by international fabric suppliers, while domestic brands are gaining ground [39][40]. Chapter 4: Market Competition Landscape - The market is characterized by a multi-tiered competitive landscape, with international brands leading in high-end segments and domestic brands focusing on mid-range markets [58][61]. - The competition is intensifying, with brands needing to innovate and differentiate to capture market share [69]. Chapter 5: Consumer Behavior and Trends - The consumer base is diversifying, with younger generations and women becoming significant market drivers. Key purchasing factors include aesthetics, brand recognition, and functionality [75][76]. - Emerging trends include a focus on sustainability, technology integration, and the blending of outdoor apparel with everyday fashion [11][11].