样本城市周度高频数据全追踪：二手房日均网签面积高于去年同期水平-20250928

Investment Rating - The report maintains a "Recommended" rating for the industry, indicating a positive outlook for the sector's fundamentals and expectations for the industry index to outperform the benchmark index [7]. Core Insights - The average daily signed area for second-hand homes has increased by approximately 2% year-on-year, while the average daily signed area for new homes has decreased by about 2% when adjusted for the Mid-Autumn Festival holiday effect [3][4]. - The report highlights that the net rental yield and mortgage rate spread narrowing is a key observation for the total demand for new and second-hand homes to stabilize [5]. - The report emphasizes the importance of focusing on reasonable valuation ranges for investments, suggesting that the current PB valuation level for the sector is around 1.2 times, while the average PB for the top five sales-focused real estate companies is approximately 0.7 times [5]. Summary by Sections New Home Market - The new home signed area has shown a year-on-year increase, with data from September 1 to September 25 indicating a positive trend compared to the same period in previous years [9][13]. - The overall signed area for new homes in sample cities has also exceeded levels from the past four years [13]. Second-Hand Home Market - The second-hand home signed area has similarly shown a year-on-year increase, with data from September 1 to September 25 reflecting a positive trend [15][19]. - The average number of viewings for second-hand homes in 12 sample cities has increased, indicating a growing interest in the market [43]. Land Acquisition - The cumulative land transaction area from January to August 2025 has seen a year-on-year decline of 10%, while the average transaction price has increased by 23% [22]. - The report notes a decrease in the proportion of properties with rising listing prices, indicating a potential cooling in the market [50]. Inventory and Market Dynamics - The report indicates that the unsold inventory and the cycle for unsold new constructions have increased compared to July, suggesting a tightening market [32][35]. - The liquidity outlook shows a tightening trend at the macro level, with a reduction in the proportion of properties with rising listing prices [49][50].