8月份社会消费品零售总额增长3.4%：商贸零售行业周报-20250928

Investment Rating - The industry investment rating is maintained at "Overweight" [2] Core Insights - The retail sector experienced a 4.32% decline last week, underperforming the CSI 300 index by 5.39 percentage points [4][9] - The current Price-to-Earnings (PE) ratio for the retail sector is 40.68X, down 1.85 percentage points from the previous week, with a one-year range of 27.98X to 43.58X [5][17] - The retail sales of consumer goods in August reached 39,668 billion yuan, growing by 3.4% year-on-year, with significant contributions from online channels and service consumption [6][20] Summary by Sections Industry Performance - The retail sector's index closed at 2,384.72 points, ranking 29th among Shenwan's primary industries [4][9] - The sector's absolute return over the past 12 months is 38.0%, while the relative return is 9.7% [3] Industry Valuation - The current Price-to-Book (PB) ratio is 1.96X, with a one-year range of 1.36X to 2.1X [5][18] Industry Dynamics - In August, retail sales of consumer goods grew by 3.4%, with a total of 39,668 billion yuan, and online retail sales increased by 9.6% [6][20] - The beauty and personal care segment showed a mild recovery, with retail sales reaching 34.9 billion yuan in August, up 5.1% year-on-year [21] Investment Recommendations - The report suggests focusing on high-end domestic beauty brands and tourism-related retail sectors as potential investment opportunities [7][24] - The upcoming Double Eleven shopping festival is expected to boost sales for domestic beauty brands, particularly high-end products [24][25]