GOLDEN SUN SECURITIES·2025-09-28 11:51Investment Rating - The report maintains an "Accumulate" rating for the media industry [6] Core Insights - The media sector saw a slight increase of 0.16% during the week of September 22-26, driven by performance in gaming and film [11][12] - The report expresses optimism for the gaming sector in the second half of 2025, while also highlighting potential recovery in the film and television sector due to new policy drivers [1][11] - AI applications and IP monetization are identified as key areas of focus, with specific attention on companies that can leverage data and traditional cultural IP [1][11] Summary by Sections Market Overview - The media sector's performance was influenced by gaming and film, with a 0.16% increase noted [11] - The top-performing sectors included electronics and non-ferrous metals, while consumer services saw the largest decline [11][12] Key Events Review - A total of 156 games were approved for release in September, with 145 being domestic and 11 imported, indicating a stable rhythm in game approvals [2][18] - The launch of DeepSeek-V3.1-Terminus has improved reasoning and agent capabilities significantly, enhancing its competitive position in the AI space [3][18] - Tencent introduced the Hunyuan 3D Studio, a professional AI workstation aimed at streamlining the 3D design process [4][18] Subsector Data Tracking - The gaming sector is highlighted with specific companies to watch, including ST Huatuo, Giant Network, and Perfect World [1][19] - The film sector's box office for the week was approximately 225 million yuan, with "731" leading the charts [20][22] - The report tracks viewership for popular series and variety shows, with "赴山海" and "披荆斩棘 2025" being top performers [24][23]